Critical Mass: Inspired by Our People

Overview

Critical Mass takes pride in the people we hire, but we found we could do more to showcase our cool, interesting, quirky, fun, inspired employees (CMMERs).

I created an ‘Inspired By’ platform that features our people — a site that excites the agency and prospective talent.

“Culture is the sum of the individuals in a given place.” — CMMER

Inspired By Our People — homepage featuring Bryan Richards, inspired by mangoes
Behind the scenes of the employee photo shoot
Three employee profiles — Robert Williams inspired by Jet's Pizza, Michelle Chandless inspired by David Bowie, and Miguel Rodriguez inspired by vinyl records
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