New York Liberty

Overview

Goal

Converge Sports by Deloitte is a creative sports consultancy obsessed with fan engagement, helping teams, leagues, and venues grow their fanbase, the game, and their business. As our flagship project and client, the New York Liberty and Deloitte set out to reinvent fan engagement and streamline ticket sales.

Solution

The plan was to launch in weeks, not months — seamlessly integrating with the client’s existing technology and customizing the app for their specific needs. The project is ongoing, with design taking six weeks.

Impact

The work was covered by Sports Business Journal, spotlighting the New York Liberty’s approach to fan engagement.

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