Taco Bell

Goal

Taco Bell wanted to build an unconventional app that stands apart in the QSR industry — one that serves frictionless, personalized purchase experiences while also delivering qualitative value through cultural relevance, relentless innovation, authentic care, and fun. It’s the best expression of their one-of-a-kind loyalty program, amplifying value and unlocking más fire for Taco Bell’s loyal fans.

Solution

The vision was one app, not three: we unified ordering, rewards, and account management into a single experience, with a menu tailored to you and an ordering flow built to feel like “the cultural rebel, in every interaction.” We got there through 25+ client participants across open discussions and hands-on design workshops focused on brand expression.