Manscaped VIP Package

Goal

The Manscaped Loyalty Design Project aimed to enhance the integration and visibility of its new Peak Hygiene Plan and Loyalty Program to improve clarity and user engagement. The project focused on increasing customer engagement and streamlining program enrollment. It also sought to create an intuitive and attractive loyalty program, to maximize member enrollment and retention. Finally, the project aimed to design benefits transparency for the new multi-tiered loyalty program to encourage members to reach higher levels.

Solution

The solution involved a UX audit and design exploration to identify opportunities to enhance customer engagement and streamline program enrollment. Design direction and brand evolution created an intuitive and attractive loyalty program to maximize member enrollment and retention. It also designed benefits transparency for the evolution of the multi-tiered loyalty offerings, to encourage members to ascend to higher levels within the Manscaped ecosystem.