Overview

Harley Davidson Financial Services initiated a new way for riders to earn rewards using their HD Visa Credit Card. HDFS asked CM to create a landing page on hdvisa.com that highlights the new H.O.G. (Harley Owner’s Group) benefit of earning 1 point for every mile ridden on your Harley.

I was tasked with designing a fully responsive experience that would inspire riders to join the program and guide them in the process.

Rack up the points

This speedometer centered design uses direct copy to concentrate on the offer facts more than the rider lifestyle and brand tone.

The odometer animates to count up the number of points to plus up the concept of “the more you ride the more you earn.”

Pushing the message forward

The second panel uses card art and copy to invite the user to potentially earn rewards using their HDFS Visa Rewards Card.

This panel also initiates our guide for the user on how to start earning.

A timeline approach

In keeping with a mobile-first execution we designed the guide on how to earn to be like a timeline and easily swiped vertically.

Iconography helped in guiding our user through the journey as visual stopping points.

FAQs

There could be a lot of questions and caveats related to the action of earning rewards so we designed a module that would help our user with any questions they may have.

Entry points and visibility

We designed a responsive set of entry point tiles that HDFS could utilize wherever they would like to drive users to the microsite.